Global booking agency Sleeping Giant Music announced this week that they will be launching a brand new venture- a boutique public relations agency focusing on the music industry. Named Simply Gigantic, the brand-new company will specialize in artist, record label, venue, club, and festival public relations. The team aims to work with clientele from both their exclusive roster of artists- as well as anyone not exclusively signed to the main agency.
Simply Gigantic will meet the ever-changing needs of the industry and develop innovative strategies to further evolve artists’ careers and venues’ brand image. The company will offer one-on-one consultations alongside full-service packages and retainers surrounding track and album releases, venue and festival announcements, and tour support. Being a boutique agency, they hope to maintain long-lasting relationships with their clientele and augment true personal connections- unlike many larger public relations agencies.
“Many of our clients have noticed a disconnect between artists and their publicists, so we decided to create a forward-thinking PR agency that will cultivate positive and personal alliances in the music industry,” explains Sleeping Giant Music’s President Freddie Harb.
Sleeping Giant Music executives Freddie Harb, Troy Gilmore, Angel Matos, and Mike Beltran are no newcomers to the industry. Between the four of them, they have helped hundreds of artists establish and grow their careers. With headquarters in San Diego, Los Angeles, Las Vegas, Miami, and Nashville- their top-tier booking agency has become a staple in the music industry since its inception in 2004. The operation boasts over fifteen years of exceptional bookings, logistical services, and talent buying for both electronic and open-format artists. Some of their exclusive artists on the roster include platinum-selling DJ and producer Darude, Seville-based Rafa Barrios, the infamous Bad Boy Bill, Dirtybird and Defected Records’ Harry Romero, international talent David Penn, Toolroom and Realm Records’ LA Riots, and current chart-topping Piero Pirupa.
Launching in June 2022, Simply Gigantic aspires to impact the music industry and artists’ careers in a positive manner through modernized public relations strategies and meaningful relationships. They hope this new endeavor will provide new connections for their team and broaden their horizons to audiences outside of their booking agency.